BLACKPINK’s Jennie is the new face for Lotte‘s soju brand Chumchurum.
On February 2, Chumchurum has released an advertising poster starring BLACKPINK’s Jennie. In the released picture, Jennie stuns in a white mini dress and holding a glass of soju.
Jennie became the new soju endorser following Lee Hyori, Hyuna, Apink’s Naeun, Goo Hara, Hyolyn, Red Velvet’s Irene, Shin Min Ah, and Bae Suzy.
An official from Lotte said, “We will soon launch a renewal advertising campaign as if it were our first time with model Jennie.”