Singer and actress IU has been selected as a goodwill ambassador for the outdoor brand “Black Yak.”
This is the first time that a popular entertainer representing the MZ generation (Millennial+Z generation) has become a model for outdoor brands.
Accordingly, the company will launch an online and offline campaign with IU that captures the MZ generation’s hiking lifestyle.
“We will launch various collaborative campaigns that can positively affect the spread of a healthy mountaineering lifestyle by adding IU’s clear and lively image,” a Black Yak official said.
