IU has been chosen as the brand model for the online video service Wavve.
The online video service Wavve has selected IU as a brand advertising model and will launch a new campaign.
To commemorate the selection of IU as a model, they will launch an “IU section” featuring her dramas and tv-shows (Scarlet Heart, You’re the Best Lee Soon-shin, Heroes, etc.”)
The head of Wave Marketing Strategy Group explained the background of the model selection, saying, “I expect IU’s young and bright image to help spread positive perception of wavve service.”
Wavve will release the first episode of its TV commercial series featuring IU on Friday.